Business Development is putting together some materials for prospective investors.
Sean sits across from me on his own folding table, drafting the Executive Summary. In several minutes, I’ll have an exclusive opportunity to read it and comment. The writing curmudgeon in me squeals with delight.
The business unit has confined themselves into a back room, tailoring the language for a perfect pitch. I’d venture to say it’s a cut-fastball, high and inside. (This joke will be lost on the San Francisco audience whose Giants haven’t won a World Series since 1954.) Creative and Marketing are sending in reinforcements to recontruct sentences for optimal readability and believability.
Furthermore, Marketing and Creative are working on the HelpHookup lexicon. Surely, confusion is inevitable (and is, in fact, by design); but, the company’s mantra will be clear, prominent, and right as rain.
On a side note, there have been utterances that HelpHookup would have been equally as effective for a failing, yet greatly supported idea during Friday night’s conception round: [code name] Pimping 3.0.
